Magazine Analysis

MOJO Magazine

Technical Elements

Main Cover Image

The main cover image is a photograph of 'Queen'. This image is used to attract attention from readers who like this band. In the image 'Queen' are also looking into the camera to connect with the reader.

Masthead

The masthead of this magazine is 'MOJO'. The word 'MOJO' was often used in the 70's or 80's symbolizing style and cool. This makes us think that it is for people who like music from the 70's or 80's as this word was often used back then.

Main Cover Line

The main cover line is 'QUEEN'. This shows us that the main subject/article in this issue is the band 'QUEEN'. It uses the biggest font compared to all the other cover lines. The font is also borrowed from the band as it is written the same way it is when advertised.

The Strapliner

The strapliner is 'The second coming' this is a continuity to the main cover line. This sentence shows us that the image of this interview is to build on the comeback of the band 'Queen'.

Cover Lines

The cover lines are 'Isaac Hayes' and 'David Gilmour'. There are cover lines located on the left of this cover.

Graphic

Graphic is used in this case to let the reader know about the special offer. On this cover the graphic is located in the top left-hand corner and says, 'Free CD'.

Banner

There is also a banner which is a stap located at the top of the page also highlighting the other subjacts this magazine contains e.g. 'Bon Iver' and 'Paul McCartney Speaks'.

Mode of Adress

'MOJO' also uses three full stops and exclamation marks on all of it's straplines and coverlines. The full stops are used to show continuation and the exclamation marks are used to alert the reader.

There is also a rectangle in the right-hand corner which contains the bar code, the price and the isue date of the magazine. This magazine is dated October 2008, this tells us that it comes out monthly.

Image

The image is on the cover is a photograph. It is of a band called 'Queen' made up of four Caucasian males. They clothes they arewearing makes us think that their music is a bit Indie and Rock 'n' Roll. Also from their hair styles and clothing we can tell that the photograph isn't recent.

Audience

From the bands listed on the cover we can tell that the magazine is aimed at adults aged around 35-45. I can tell this as all these bands were really famous in the 90's whereas now they are not as known by young people as they were in the past. Also all the band members are Caucasian and are male, this means that it is likely that the magazine is mostly aimed at caucasian males. By the way 'Queen' are dressed I think that their music is mostly Ppo/Rock/Indie, this is why I think that 'MOJO' magazine is aimed at people who associate themeselves to the same music.